The Benefits Of Digital Advertising: Why Businesses Should Invest In It
Digital advertising, or digital marketing, is an indispensable form of marketing. It relies on technology and electronic devices, which most people use every single day, to give your business an opportunity to reach an enormous range of people.
Compared to traditional marketing, like billboards and magazine ads, digital marketing can deliver more results and a better ROI. You get a greater reach with less effort, and you can usually target high-quality leads that are more likely to convert to sales.
Because of its value, digital advertising is the primary type of marketing your business should invest in right now. Keep reading to discover the major benefits of digital advertising.
What Does Digital Advertising Involve?
Broadly speaking, digital advertising encompasses any form of marketing carried out through online channels. Here are some examples of digital marketing:
- Content marketing: Producing online content that ranges from articles and blog posts to podcasts and webinars
- Email marketing: Sending industry-relevant emails and special offers to a curated list of subscribers
- Social media marketing: Posting to social media platforms like Twitter, Instagram, and LinkedIn to grow your brand
With so many facets, it’s often best to get in touch with a digital marketing agency that can help you formulate a successful strategy. After all, digital marketing can become quite complicated if you want to stay ahead of the curve. Almost every company engages in digital marketing tactics, which means competition is fierce.
Not only is digital advertising the trendy marketing tactic du jour, but it also has several advantages over traditional marketing methods.
7 Benefits of Digital Advertising
There are many benefits to digital advertising. Broadly, it provides a better means of targeting your ideal client and driving sales, especially compared to traditional marketing. Here are seven specific advantages it can offer your business.
1. Local or Global Reach
Digital advertising has one primary advantage: you decide who sees it. Social media is (mostly) global, which means all you have to do is set up an account and you can start reaching your target clients all around the world.
Alternatively, small businesses and local places can specifically appeal to those in their local area with geographical filters and geo-tagging. No matter where your target audience is, you can find them.
Or, rather, you can let them find you. A digital content strategy that leverages either local SEO or international SEO can help your target audience discover you, and stick with you as they travel through the sales funnel.
2. Easy to Implement
It doesn’t take a lot to get started with a digital advertising strategy. At the most basic, all you need is a website and social media accounts, which you can use to start posting content. You can do this on a pretty small budget and get started posting your own material.
That said, a holistic, strategic, and effective digital advertising campaign needs a lot more time and effort (and a slightly larger budget) to succeed. A digital advertising agency can help you craft a strategy that’s perfect for your business and its unique needs, alongside dedicating the time required to make the campaign a success.
Digital advertising is also easy to implement among your existing marketing strategies. As long as you have industry knowledge and a clear vision of your brand and goals, you can get started.
3. Effective Targeting
It’s one thing to reach a large pool of individuals, and another to reach people who will buy from your business. With traditional marketing, the tactic is to become visible to as many people as possible, hoping to reach just enough leads that it justifies your marketing costs.
With digital marketing, it’s very different. Instead, you can reach people you know will be interested in your products and services. In many cases, it’s possible to do this organically with relevant and engaging content that catches their eye as they scroll, or shows up in search results when they type a keyword into the social media search bar. Indeed, SEO-driven blog posts are also a key driver of organic traffic.
However, you can also reach your target audience with paid ads. Many business accounts on social platforms allow you to pay to promote your posts, and they usually offer filters that let you advertise to specific subsections of your target audience. You can target them geographically, by age group, or by their interests.
4. Holistic Strategy
There are many facets to digital advertising. A complete strategy involves a lot of factors, from social media presence to more old-fashioned email marketing.
By combining all of these factors, you can devise a holistic strategy that targets different subsections of your audience and appeals to them at different stages of the buyer journey.
For example, a paid social media ad or organic search result might catch the attention of someone who has never seen your business before. An informative, well-crafted article solidifies their trust in you and encourages them to make a purchase. Email marketing keeps them coming back for more.
In this way, digital advertising can boost your sales and keep improving your metrics for some time to come. It can also become quite complex and time-consuming, but there are ways to reduce this burden by outsourcing to an agency.
5. Great Engagement
Digital advertising also encourages more engagement with your brand compared to traditional formats. By its very nature, it’s designed to be engaging. Users can interact with your content by liking, saving, and sharing. On blogs and social media, they can also leave comments and begin to interact with your brand on a more personal level.
By engaging with your audience, you can improve your reputation and build more trust, increasing the likelihood that your customers will return to you again.
6. Accessible Analytics
It’s easy to track metrics with digital advertising. Since everything is online, it is easily recorded. Take website traffic, for example. A simple analytics tool can track how many people visited your site, how many and which links they clicked, and how long they spent there. These valuable insights can help you adjust your marketing strategy in the future and devise a foolproof plan to grow your business.
Of course, data are useless unless you know how you use them. It’s often helpful to contact a digital marketing agency that can help you make sense of the numbers on the screen.
7. Unlimited Options
There is no one way to do digital marketing. Every business is unique, and so is every digital advertising strategy. Fortunately, there are limitless options when it comes to crafting your very own digital ad strategy.
You can choose to focus your efforts primarily on one type of digital marketing, or tie together a lot of campaigns to make one holistic strategy.
The most important thing is to ensure your branding and voice is consistent across all platforms, and that’s where a digital advertising agency can help.
How Can I Get Started with Digital Advertising?
Digital advertising is very easy to start. With some basic SEO knowledge, a professional web domain, and some social accounts, you can start making your own digital advertising strategy. However, if you want to become an industry leader and beat out your competitors, it’s best to go with an advertising agency.
A digital ad agency can help you curate a unique strategy imbued with your personalised branding. Plus, they have the time required to keep working on the content and maintaining it. The major downside of digital marketing is that it can take up a significant portion of your time:
- Researching industry topics and current trends
- Writing long-form content
- Creating visual content and videos for social media
- Thinking up topics for blogs and emails
- Editing and proofreading to make sure everything is perfect
- Stylising your content and ensuring everything fits your branding
- Re-editing content to ensure it’s up-to-date
- Learning about the latest changes to digital marketing and SEO and updaitng your site
Luckily, a digital advertising agency can spend all the time in the world making sure your digital presence is just right. Outsourcing to an agency frees up hours of time for you to spend elsewhere, ensuring your business is running smoothly.
Plus, an ad agency has access to the technology required to track your metrics, and the expertise to analyse the data and adjust your strategy. Experts can make sense of the data in your social insights and understand the numbers behind your website traffic.
Armed with experience, they can ensure your content suits your audience and addresses its needs, helping your business to grow.
Top Digital Marketing from SAVV
Looking for a digital advertising agency? SAVV Digital has everything you need to blossom as a business. We can take you from strength to strength with a digital advertising strategy that:
- Increases your online traffic
- Boosts your ROI
- Drives sales and generates more revenue
It’s easy to get started. Contact us here for a curated strategy that empowers your business.