How Social Media Marketing Can Help Your Business Grow
In this day and age, social media marketing (SMM) is no longer optional. Every business needs a social media presence, and they also need to invest time in social media marketing to grow their audience and diversify their leads.
With 4.2 billion active social media users worldwide, there’s every reason to sign up for socials with a business account and start reaching your target audience today. The easiest way to grow your business is through a social media marketing agency that can stay on top of all the latest trends.
Keep reading to find out what makes SMM so important and discover what a social media agency can do for your business.
Why Is Social Media Marketing Important?
It has long been proven that social media is not a fad. While popular apps and trends may change, it’s clearer than ever that every business needs an online presence. Not only are there billions of users already, but the numbers continue to grow.
Social media connects you with customers, drives home your branding, and converts valuable leads.
Here are some of the most important ways that social media can positively transform your business.
1. It Increases Brand Awareness
Social media platforms are the obvious place to find your target customers. According to Instagram, 83% of users surveyed say they discover new products and brands while using the app.
Alongside connecting with repeat customers who already know you, you also have an incredible opportunity to find new leads organically. While paid ads are one option, many brands find that hashtags and social media SEO can help lift their business off the ground.
2. It Engages Your Ideal Customer
Once you have followers or people seeing your posts, you have a chance to dazzle new and loyal customers and get them engaging with your business.
The nature of social media is that it’s social. You can engage with your customers just as much as they engage with you.
- Carry out social listening to find out what customers are saying about your brand and industry
- Post polls, Q&As, and more to encourage your audience to interact with you
- Host giveaways and competitions that encourage your followers to share your content and post their own content with your products and services
- Utilise social channels for customer service, leveraging any social outreach you get from your audience
All of these methods ensure that your audience has ample opportunity to interact with you, and it also makes your brand seem approachable and helpful. When your target client has a pain point, they will think of you as the helpful, valuable brand that can solve it for them.
In other words, it also puts your business at the forefront of their mind to solve their pain points. The more active you are on socials, the more likely it is that you will stay fresh in your customers’ minds.
3. It Gives Your Brand a Voice
There are few better places to build and emphasize your branding than social media. Every social media account you have can help you establish your brand identity and strengthen it with potential clients.
To do this, you need to make sure your business has clear values and that you portray these values in each piece of content you post. Strong, consistent branding is key if you want to impress your audience and make sure they understand what you can offer them.
It’s essential to be authentic on social media. Your brand should align with the values of your customers and position your brand as an expert, but at the same time, it’s important not to come across as making a sales pitch with every post. Striking this balance is complicated, which is where a social media marketing agency can help.
How Does SMM Compare to Other Forms of Marketing?
One type of marketing alone is unlikely to make your business a huge success; it’s more than likely that you will need to take a more holistic approach. However, social media marketing is definitely one strand of advertising that you should incorporate into your strategy.
SMM also has a great ROI. According to some estimates, SMM creates an average return of $2.80 earned for every dollar spent.
Compared to other forms of marketing like paid ads, SMM is much more personalised and allows you to target niche subsections of your target audience. Even though the pool of people you reach might be smaller than, say, a billboard, you will reach your target audience much more quickly, which boosts your conversion rate.
Why You Need a Social Media Marketing Agency
One of the major benefits of social media marketing is that it’s easy to get started. You can do it on a very low budget, even for free if you are just starting out with your business. However, it becomes increasingly difficult to manage social media marketing alongside a growing business.
The truth is that, if you want to do it effectively, having experts on your side is the only way to make sure your business grows.
Here are five reasons why you should consider hiring a social media agency to help you.
1. Experts in Strategy
Agencies are experts in social media marketing services, and they know all the tricks of the trade. No matter what industry you work in, there will be an agency ready and prepared to address your needs.
A social media marketing agency is also highly knowledgeable in all the best practices for SMM, which means that it can protect your business’s public perception as you grow. Public relations are a critical part of social media marketing, so this is a vital consideration.
The fully qualified agents can ensure that your strategy is airtight, including hashtag usage, engagement strategies, and algorithm changes. These things change all the time, and it’s tough for business owners to keep up when they have other things on their plates.
2. Access to Technology
Many marketing agencies, such as SAVV Digital, have access to the latest marketing software that can analyse trends and data. As a result, they can steer the ship in the right direction and use data-driven insights to keep your business growing continually.
The experts can interpret this data efficiently and effectively, alongside taking the burden off your business when it comes to accessing this technology.
3. Dedicated Time to Keep up with Trends
Social media agencies are on-the-ball when it comes to the latest trends. It can be tricky to stay on top of trends when you don’t have the time to scroll socials and notice common themes. What’s more, effective social media marketing means adapting trends to suit your business, and this level of creativity takes time.
Outsourcing your social strategy means you no longer have to find the time for it. Instead, a social media marketing agency can spend countless hours doing it for you, which gives you an edge over your competitors.
4. Historical Campaign Data
Agencies have plenty of experience under their belts, including a backlog of campaigns that they can draw on for inspiration. They also have access to historical data from these campaigns, which means they know what works, inside and out.
Chances are that an agency will have some experience working with a brand in a similar niche and at a similar size to yours, which means they will know what works for your business and what doesn’t.
5. Deep Knowledge of Digital Marketing
Alongside social media marketing, many agencies know a decent amount about other aspects of digital marketing, like content marketing, display advertising, and more. Investing in a top agency means you can also get advice about other forms of marketing, which puts you well on the way to developing a holistic strategy that works.
SAVV Digital, for example, specialises in a variety of digital marketing services, which means we can help your business flourish in more ways than one.
Get Started with an Agency That Can Propel Your Business Forward
Social media marketing services are key for any business. It’s impossible to avoid social media marketing, with billions of users discovering businesses on their favourite apps every day. However, it’s very tricky for business owners to stay on top of SMM, no matter the size of their brand.
Hiring an agency is one of the best things you can do to free up time and take your digital marketing to the next level. The sooner you start, the sooner you will see incredible results for your business.
SAVV Digital can help you get started today with social media marketing that boosts organic engagement, magnifies your online presence, and drives sales. Find out more here.